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Advertisers
EssenceMediacom adds Sofology digital business
WPP’s EssenceMediacom has added Sofology’s £4m digital account to other work. Sofology is owned by DFS which reappointed EssenceMediacom earlier…
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Advertisers
Adam&eveDDB wins foodie favourite SharkNinja
Adam&eveDDB has been appointed by the latest foodie favourite SharkNinja to handle a number of creative assignments, kicking off with…
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Advertisers
All-conquering OMG beats WPP challenge for HSBC media
By most estimates Publicis Media has been the best performer among the holding company big media beasts in recent years…
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Advertisers
Mark Izatt from Cream picks his Desert Island Ads
Mark Izatt is director of creative at Cream. Chanel N°5 with Nicole Kidman 2004 This is an ad from a…
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Analysis
Louise Millar: Capitalising on Gen Z’s IRL awakening with brand experience
Gen Z – aka the “loneliest generation” – exited the pandemic buoyed by a newfound appreciation for in-person interactions, which…
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Advertisers
WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Advertisers
Now Gymbox comps a fake outdoor campaign
This is becoming an epidemic: another advertiser has been outed for merchandising fake posters, using mock-ups rather than the real…
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Advertisers
Special gets off the mark in London with Mutti
It’s hard for agencies to invade other markets without a holding company behind them but New Zealand’s Special opened in…
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Advertisers
System1: Women’s World Cup ads outscore the men
Ad effectiveness measurement System1 reckons the ads are better in the Women’s World Cup football than they were in the…
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