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Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
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MAA Ad of the Week: P&G’s Native from VCCP US
VCCP has a foothold in the US and P&G is a pretty good client to have. The agency has delivered…
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Mark Campion of Fearless Union picks his (fearless) Desert Island Ads
Mark Campion is a co-founder and creative director of new agency Fearless Union. We’ve had mixed reviews on our new…
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Are these the new UK web winners?
Some of them might be a surprise but Similarweb has produced its digital 100 list of the brands that have…
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Idris Elba’s SillyFace debuts with anti-knife crime campaign
Idris Elba’s new agency SillyFace, a joint venture with Marc Boyan’s Miroma Group, is making its debut with a campaign…
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Apple wins Emmy with ‘The Greatest’
Apple’s in-house effort ‘The Greeatest’ won this week’s Emmy award for outstanding commercial, ahead of a small pack including two…
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MAA Ads of the Year: Marmite ‘Baby Scan’ from adam&eveDDB
Adam&eveDDB, without the bind of a John Lewis ad for the first time in years, is still the UK’s most…
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MAA Ads of the Year: Nissan Ariya’s four-hour animated epic
!8 million people enjoying a four hour animated ad for another boring EV? Surely not. But they did, starting back…
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MAA Ads of the Year – Uber Reserve from Mother
Mother is our 2023 Agency of the Year and its campaign for the many faces of Uber arguably the standout.…
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