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WPP soldiers on with $1.9bn ten-year Marines contract
WPP has been performing better on the new business front and it doesn’t come much better than a $1.9bn ten-year…
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Mike DaRe: what can brands learn about connecting via Halloween?
The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are…
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Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Kimberley-Clark reviews global creative and media
Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of US media…
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Sean Crawford: five things retailers need to do to build a successful media network
Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not…
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MSQ hires B2B heavyweight Kate MacNevin
Ambitious marketing group MSQ has hired B2B heavyweight Kate MacNevin to lead its B2B operations as global CEO of Stein…
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WeRoad warns of the slashers in HR coming to get your holidays
No this isn’t yet another depiction of chancellor Rachel Reeves coming for your money (although it could be) but group…
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Nomad’s Birds Eye picks Havas for European creative
Birds Eye owner Nomad Foods has chosen Havas to handle its European creative account, estimated at some £60m. Nomad’s other…
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Wren appoints Bountiful Cow as full-service creative and media agency
Wren, claimed to be the UK’s number one kitchen and bedroom retailer, has appointed Bountiful Cow to handle its media…
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