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Ad Tech
Talon expands in Europe with Germany MD Winfried Karst and new Frankfurt office
Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt…
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Advertisers
Maximus awarded exclusive Notting Hill Carnival Out of Home contract
The new partnership will see Maximus working with Notting Hill Carnival Ltd., to help clients to capitalise on the diverse…
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Advertisers
Peter Reid of MSQ Partners: why agencies need to engage their own to engage better with others
A new year always brings a renewed sense of vigour and purpose. People pledge to do more for themselves; more…
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Advertisers
Virgin Media demonstrates ‘unlimiting’ power of data-driven creative
Earlier this year Virgin Media took a truly data-driven approach to creative solutions, embodying the ‘unlimiting’ power of its services…
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Advertisers
Talon Outdoor: the Out of Home year in pictures
2019 was a year of real transformation for Talon. Barry Cupples, CEO, comments: “We’ve held multiple events to launch products,…
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Ad Tech
Talon boosts Ada’s capabilities through Tamoco partnership
Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a…
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Advertisers
Talon Outdoor: seven campaigns – one channel
Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1…
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Advertisers
MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to…
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Advertisers
Talon Outdoor: closing the evidence gap in Out of Home
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains…
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