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Ad Tech
Talon initiates digital Out of Home trading reset
Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics…
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Ad Tech
Talon strengthens its global programmatic Out of Home capabilities with Hivestack
New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home…
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Advertisers
Sports marketing trends for 2021
The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially…
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Ad Tech
Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences
January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of…
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Ad Tech
Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021
If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data…
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Advertisers
JAA’s John Ayling: cricket’s return to Channel 4 is a great opportunity for advertisers – and the game
Channel 4 securing the UK broadcast of England versus India so late in the day has bowled their sales team…
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Advertisers
JAA Media’s John Ayling: an invitation to creative agencies
Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an…
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Advertisers
How the 5G revolution is expected to impact the online gaming sector
The majority of the global population heavily relies upon 4G wireless connectivity to perform daily online tasks. However, this technology…
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