Author Archives: Partner Content

Partner Content
This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Talon Outdoor: bag to the future – Ryanair’s new baggage policy and the potential impact on advertising in the airport

By Tom Perrett, international client services director of Talon Outdoor The airport industry is constantly innovating and challenging convention. Ryanair – an airline that isn’t everyone’s cup of tea – is a hugely successful business and does more than anyone ...

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#PrideMatters: challenging stereotypes through media – a personal perspective from Talon’s Jonathan Everaere

How being inquisitive and inspired by the Pride in London movement led one executive to seize an opportunity to help shape this year’s campaign and place community and real people at its heart. Hello, I’m Jon, and two years ago ...

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What’s in a name? Understanding the domain registration process

Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no surprise that countless entrepreneurs are now embracing such a lifestyle. It is estimated that more than 140,000 websites are registered ...

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Talon Outdoor: automation and the ‘P’ word in OOH – how collaborative, data-led strategies can grow the medium

Eric Newnham, CEO of Talon, reflects on the recent FEPE Congress for the global out of home industry where he spoke about how automation is driving change for the better in OOH. Digitisation and technology are having a transformational impact ...

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Talon Outdoor: inspiring regional audiences with a smarter take on Out of Home and the urban landscape

By Nick Mawditt OOH and smart cities are joined in their ability to generate inspirational new spaces that are data-driven and reflect a smarter and tech-savvy consumer world. Our recent Talon Inspire event programme took us to Birmingham, Manchester, Newcastle ...

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