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Stop. Don’t go to Cannes without watching Mother & Steve McQueen’s Greenpeace film
Tired of that old trope about Boomers and Gen X destroying the planet? This film does everything to jolt you…
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4Creative’s relaunch idents show Channel 4’s take on ‘Altogether different’ modern Britain
After Channel 4’s move to consolidate all its brands into a single identity, five new idents have been built around…
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McDonald’s and Burger King in AI face-off: but who is the real winner?
In Brazil, McDonald’s new OOH campaign asked ChatGPT “What is the most iconic burger in the world?” The answer, of…
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KFC shakes hands on the ‘Deal of a lunchtime’ in Mother’s new campaign
We’ve seen some excellent fast-food advertising recently from McDonald’s “Fancy a McDonald’s?” and Burger King’s “We give up.” Now KFC…
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VCCP deputy ECD David Masterman: My Top Tips for Cannes
As all the nonsense of Cannes looms, let’s ponder what we might be seeing more of. Bring Home the Bud…
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Brands under threat from rise of pricy own-label in the cost of living crisis
Customers are turning to supermarket own-brand products in a bid to save money, with Kantar reporting sales up 13.2%, well…
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Forget balls, ‘it takes boobs’ to be bold at Stella Insurance
Stella Insurance, an Australian brand aimed at women, is bang on target with a new campaign by independent agency Cocogun.…
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