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News
Bullard sets up Elevator to fix ‘glaringly broken’ pitch process
After leaving/losing her post as Group CCO at MullenLowe in February, Nicky Bullard is back with a business idea that…
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Cardi B takes her signature attitude to Bobbie’s baby formula hotline
She’s pregnant with her fourth child and still has time to win Grammys and top the Billboard charts – plus…
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Uncommon debunks viral beauty lies in new work for The Ordinary
Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The…
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Mother and Nationwide subject A.N.Y. Bank to new levels of humiliation
Nationwide has been named Which? banking brand of the year, which they are celebrating with a new ad that again…
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Google’s AI gets the real-world treatment in new campaign
We’ve had ChatGPT claiming to enhance your personal life, Anthropic’s Claude facilitating high-level business solutions, and now Google is promoting…
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Uncommon’s surprise combo: NHS, William H. Macy and Clash Royale
How do you make an ad purposeful without making it “worthy”? Uncommon Creative Studio in Stockholm has cracked this ongoing…
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LePub opens in London with plans to expand its team of four
Publicis Groupe’s creative “boutique” arm, LePub, has launched in London, based in the group’s Chancery Lane hub. LePub will work…
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Media by Mother launches in UK to ‘subvert the algorithms’
Mother has expanded its media operation with the launch of Media by Mother in London, more than four years after…
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IPA: the ‘death spiral’ of shrinking budgets is killing effectiveness
Digital marketing might be cheap and measurable, but marketers are kidding themselves if they think it’s truly effective. In fact…
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