Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Nigella Lawson, Gordon Ramsay & Co get political in new Walkers campaign

Do you like your crisps served inside your sandwich, or on the side? VCCP’s new Walkers campaign does its best to stoke the question into a heated debate, with help from some famously opinionated celebrities. In a mock political campaign, ...

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Engine, Ogilvy, adam&eve win at D&AD, but where’s the joy?

Big brand campaigns were in short supply at D&AD’s virtual (really?) awards this year. One of the two Black Pencils went to Samsung’s iTest, which allows Apple loyalists to test out a Samsung Galaxy on their own iPhones – but ...

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Wavemaker promotes Parker and Lee to its top UK posts

Paul Hutchison, who has been Wavemaker’s UK CEO for the last four years – and been at the agency for 12 years – is moving to Australia to take up a new role outside WPP. Wavemaker, fresh from winning Amazon’s ...

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Engine’s billboards bring images of missing people to life

A new outdoor innovation by Engine Creative re-thinks the standard missing person poster and brings the traditionally static images to life, using AI to make the faces appear to move their eyes, smile and make facial expressions. A QR code ...

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BBH takes foothold in Europe with new office in Dublin

Ireland seems more and more like a foreign country these days, sitting comfortably in the European Union, so opening an office there has become an appealing strategic move. BBH has gone ahead in Dublin with Tesco as its founding client ...

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Uncommon flips into print for B&Q’s ‘Change. Made easier’

B&Q is backing up its new “Change. Made easier” line, introduced in its recent house flipping ad, with a series of posters promoting the ease and convenience of its online offering. Uncommon’s stylish OOH and print campaign shows mobile phones ...

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