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Advertisers
Deep fake, deep impact: Orange and Marcel go viral with women’s football
It looks like a montage of the best-known French footballers of our time, as we see Mbappe and Griezmann performing…
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Agencies
Mother Berlin puts AI to a techno beat with surprising results
Mother Berlin opened at the end of 2022, and appropriately enough the first work we’ve seen from them is for…
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Advertisers
Johnnie Walker takes Ted Lasso to Women’s World Cup
Apple TV show Ted Lasso has been a gift to sports advertising. First, it provided a creative assist for EA…
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Advertisers
Vaseline’s lesson in how to go viral: go smutty
“Slugging” is a TikTok skincare trend that involves smearing your face in petroleum jelly overnight, so it makes sense for…
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Advertisers
Adidas ups the ante in Women’s World cup spot by TBWA London
World Cup football encourages advertisers to bring out their A-game, and Adidas has tapped into joyful mood that seamlessly mixes…
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Advertisers
Can the England women’s team seize greatness? Budweiser think so
For an American beer, Budweiser is doing a good job of supporting its football (or should we say soccer) sponsorships…
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Advertisers
TfL doubles down on controversial green push in new VCCP campaign
London Mayor Sadiq Khan is getting a lot of push back on the expansion of the capital’s Ulez (ultra-low emission)…
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Advertisers
Ryan Reynolds celebrates HP sponsorship in pre-season film for Wrexham FC
The history of Ryan Reynolds and Wrexham FC is not only a glorious sporting tale, it’s also a very lucrative…
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Advertisers
Messi sets scene for Women’s World Cup in new W+K Budweiser spot
Is it a bit dodgy for Budweiser to use a man to promote its sponsorship of the Women’s World Cup?…
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