Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Miroma builds on its senior line-up with two IPG executives

The Miroma Group, owner of Fold7, which hired Jonathan Burley as chief creative officer two weeks ago, has now recruited two well-known IPG execs to its senior line up. Craig Lennon (right), international managing director of IPG Mediabrands, becomes The ...

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‘Bah Humbug.’ Harvey Nichols sums up Christmas 2020

Harvey Nichols was once known for its brilliant Christmas ad campaigns through adam&eveDDB, but the upmarket retailer has not done one of those for a while. This “Bah Humbug” window display sends out a strong message though, and speaks for ...

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Brewdog’s ‘F**k You CO2’ ad labelled ‘offensive’ and ‘inappropriate’ by the Advertising Standards Authority

BrewDog beer claims to take twice as much carbon out of the air as it emits, making it carbon negative. Uncommon Creative Studio encouraged the brewer — previously better-known for being outrageous, minus the conscience — to publicise this fact ...

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Lidl takes a swipe at Aldi’s Kevin the Carrot in Christmas ad

Lidl makes fun of tear-jerking festive ads that “make you feel sad” using “emotional gravy” and instead offers us a “Christmas you can believe in.” As a fork stabs into a roasted carrot resembling Aldi’s Kevin, the song goes, “We ...

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