Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

MDC Partners aims to sign up 50 affiliate agencies by the end of the year in bid to build integrated global network

MDC Partners, which sold a 30 per cent stake to Stagwell Group a couple of years ago, has moved to expand through a global “affiliate” programme, forming partnerships with agencies as a way to attract larger, more integrated accounts. Mark ...

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Ryan Air “jab & go” ad banned for promoting post-vaccine Easter and summer holiday bonanza

Two TV spots for Ryanair that declared “Covid vaccines are coming, so book your Easter and summer holidays today with Ryanair” have become the third most complained about ads of all time. The Advertising Standards Authority fast-tracked an investigation after ...

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Amazon’s Alexa gets sexy in Lucky General’s Super Bowl ad

Alexa has had a design makeover, and Lucky Generals’ Super Bowl spot celebrates the new look by reinventing Alexa as a sexy companion, willing to do your bidding and anticipate your every need, played by US actor Michael B Jordan, ...

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Sexist ‘Stay at home’ govt ad puts women in their place

The government has withdrawn a Facebook ad that shows exactly what it thinks women should stay home for: baby care, home schooling, or cuddling up to a man on the sofa. Apparently a government spokesman suggested that it didn’t reflect ...

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Publicis Media expands Reckitt Benckiser business with central Europe win

Reckitt Benckiser Health has appointed Publicis Media to work on its media strategy, digital planning and purchasing across central European markets including Germany, Switzerland, Denmark, Austria, Sweden, Finland and Norway. Following a competitive pitch, Publicis Media, working with Publicis Groupe’s ...

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