Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Mother London celebrates Pepsi win with a ‘PopFizzAhh’

Mother was quietly appointed to the PepsiCo global roster in late 2020, and this is the agency’s very upbeat and colourful debut for the main Pepsi brand, although the full campaign will also include zero sugar Pepsi Max (called Pepsi ...

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International Women’s Day gets tough in call for real change

International Women’s Day has come round again. This year the mood seems to be less about support and optimism, and more about making real change. Vicki Maguire of Havas and Laura Jordan Bambach of Grey are among the 37 prominent ...

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Dentsumcgarrybowen London brings in two new executive creative directors

Two joint executive creative directors, Sue Higgs from Grey London and Paul Cohen from adam&eveDDB, have joined Dentsumcgarrybowen London to work with CCO Simon Lloyd, who joined the agency in October from adam&eveDDB. The new hirings are part of Dentsu ...

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No-judgement vegan brand LikeMeat takes a ‘plant curious’ approach in new campaign by 72andSunny Amsterdam

LikeMeat, the plant-based “alt-meat” brand, has launched its first ad campaign, which aims to persuade people to buy the product because it’s tastes good, never mind that it’s saving the planet. The idea is not to get too worthy on ...

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Libresse tackles the ‘gender pain gap’ in new work from AMV

Famous for introducing actual red blood into period ads and celebrating Vulvas, Libresse is now tackling another taboo around women’s experiences: the pain that many endure throughout much of their lives. With agency AMV BBDO, Libresse has launched a virtual ...

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Ad Association accuses government of banning online HFSS ads because they’re ‘strapped for funds’ to tackle obesity

Children are being bombarded with 500 online junk food adverts every second, according to a report by Bite Back 2030, a charity backed by Jamie Oliver, which is being presented to MPs today — just as the government is preparing ...

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French agency Herezie creates Amazon Prime Video’s first series for TikTok

Paris agency Herezie has found a way to celebrate French cultural heritage without being jingoistic, in a new series of mini-films made specifically for TikTok, made for client Amazon Prime Video. Cités is a series of 12, 60-second episodes that ...

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BBC Studios-owned UKTV launches media agency review

UKTV, home of channels including Dave, UK Gold and Yesterday, is reviewing its media agency contract, currently held by Omnicom-owned Hearts & Science. The broadcaster, owned by BBC Studios, grew its audience share by 4 per cent last year, broadening ...

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