Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

AMV’s pan-European ‘Heartbeat’ ad raises the pulse for Ford

Like Forsman & Bodenfors’ “Epic Split” commercial for Volvo, which won 20 Cannes Lions in 2014, this pan- European ad for Ford by AMV demonstrates that a B2B remit doesn’t have to be second best. The role that the FordLiive ...

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NatWest strikes an optimistic note with The&Partnership’s new ‘Tomorrow Begins Today’ line

NatWest says it’s landed on a new, long-term brand positioning as a bank that helps customers to fulfil their potential. This film by The&Partnership introduces four different versions of Alex — yesterday, today, tomorrow and in the future — demonstrating ...

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‘Greatest Showman’ director sees the light side of the moon in Mother Shanghai spot for smartphone giant OnePlus

Mother is having a busy end to the first quarter of 2021, and here’s the Shanghai agency’s first work for Chinese smartphone giant, OnePlus. Directed by Michael Gracey of “The Greatest Showman” fame, the film celebrates OnePlus’s partnership with Hasselblad ...

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