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Advertisers
AI experiment exposes sexism in football for Lay’s
In Brazil, AlmapBBDO and PepsiCo’s Lay’s used AI to make sports journalist Elaine Trevisan sound like a man when she…
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Anomaly tries “Finding Liverpool” for Expedia
Travel tech group Expedia has launched three films by Anomaly in support of its sponsorship of Liverpool FC. Manager Jürgen…
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Ad Tech
WPP goes all out for AI with Google Cloud partnership
Mark Read, WPP CEO, promised investors recently that the group would be getting serious about AI. It turns out that…
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‘Only O2’ will take you clubbing with a little blue robot
VCCP is turning the focus onto O2’s bells and whistles for 2024 – this is the first of a new…
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Agencies
Transatlantic agency Sunshine sells to fashion group The Independents
Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold…
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Ad Tech
Gaming or learning? Xbox sells positive side of video games
McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the…
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Advertisers
Uncommon’s ‘most disastrous campaign ever’ returns for Hiscox
Specialist insurer Hiscox has launched a new instalment of its ongoing OOH campaign by Uncommon Creative Studios. A series of…
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Le Pub APAC uses AI to ‘gamify’ literature for Singapore Libraries
Libraries are having to reinvent themselves for the digital age. Across Europe, many are becoming connected community hubs, while in…
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Advertisers
A wall of balls: footballers get defensive over testicular cancer
Creatives are clever at coming up with new ways to encourage self-checking, and this latest one from FP7 McCann Dubai…
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