It was the Entertainment and Craft tracks tonight and Germany – which has won more Lions than the UK so far – took home two of the top awards, while Marcel’s “WoMen’s Football” got the recognition it was probably expecting after making nearly every predictions list.
Gaming “The Everyday Tactician” for Xbox Games Pass by McCann London
Sport “WoMen’s Football” for Orange by Marcel Paris
Digital Craft “Spreadbeats” for Spotify, a music video set inside a spreadsheet that demonstrates the power of media planning. By FCB New York
Film Craft “The Square Meter” for Hornback DIY stores by Heimat TBWA in Berlin
Industry Craft “The 100th Edition” for Frankfurter Allgemeine Zeitung by Scholz & Friends
Entertainment “We Are Ayenda” for WhatsApp telling the story of the Afghan girls national football team using WhatsApp to escape the country after the Taliban took control in 2021. By two California agencies, Creative X and Modern Arts
Music “Errata at 88” for Diageo’s Johnnie Walker by AlmapBBDO, Brazil
