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Advertisers
VCCP goes light on the healthy eating guilt trips for Muller
Muller Light is 99% fat free and has no added sugar, but no one cares much about that message, so…
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Toyota GB’s Paris Paralympics gets off to an ‘impossible’ start
For marketing purposes, the Paralympians are no longer “superhuman”. The condescension of earlier brand campaigns has gone, replaced by a…
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Advertisers
VCCP’s first work for Co-op goes back to basics
Co-op Group appointed VCCP in March to lead a new membership drive, and this first campaign does exactly that. It…
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Heinz goes blatantly subliminal for Wolverine and Deadpool collab
In a world where brands, media, celebrities and intellectual property so frequently collide, Heinz has mastered the ultimate co-branding mash…
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Uncommon brands Chelsea FC with fire for new kit launch
Are football clubs finally waking up to the power of branding? Tottenham Hotspur have teamed up with Mother’s Run Deep…
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Brands and agencies gear up – and shut down – for the Euros final
The nation is on a feel good binge ahead of England’s Euros final against Spain on Sunday, and brands…
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Starmer scuppers Budweiser’s plea for a bank holiday if England win
Budweiser has enlisted football legend Geoff Hurst, who scored a hat-trick in England’s 1966 World Cup victory, to set up…
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Zendaya vs Federer: icons clash over thin air for Swiss brand On
Is air tennis really a thing? Only Roger Federer and Zendaya could make a ball-less game of tennis worth watching.…
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VCCP and Walkers celebrate England’s semi-final triumph
England seem to be on a winning streak, which is always a popular moment for brands to make an appearance.…
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