Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Pret a Manger and Noddy Holder bring us Christmas in July

Christmas in December was a damp squib, so Pret a Manger is giving us another chance to celebrate by selling its Christmas sandwiches in July and bringing in Slade’s Noddy Holder to star in the ad, as well as to ...

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Mother takes new menswear client Spoke straight onto ITV

Mother has won a pitch against agencies including Droga5 and Joint to be appointed by menswear brand Spoke. The direct-to-consumer business aims to fill the space between off-the-peg and bespoke clothing by offering a non-standard range of sizes and fits. ...

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Dunelm appoints Creature London as its new creative agency

Creature London has won the Dunelm business from MullenLowe and will start working with the homewares and furnishings brand immediately with a brief to “help the retailer connect with its customers in a meaningful way.” Dunelm, known for its reasonable ...

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Will Fortnite players buy into Carrefour’s ‘Healthy Map’?

Publicis Conseil and Carrefour have launched a “Healthy Map” on Fortnite, where players can heal themselves and gain more energy by grabbing plenty of fruit, vegetables and fish. Carrefour sells a lot of games, apparently, and hopes that by shoehorning ...

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MAA blasts from the past: remember when Gap was good?

The news that Gap is to disappear from British high streets has sparked a wave of nostalgia for the brand, which was born in San Francisco in 1969 and came to the UK in 1987, bringing with it a slice ...

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