Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Government turns to Twitch gaming platform to get young men to drive safely

The latest instalment of the government’s Think! road safety campaign appears on Twitch, the live streaming gaming platform owned by Amazon. Two of the UK’s most popular Twitch streamers, Sips and KingJae, compete in the Shotgun Duo Challenge, with points ...

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ITV, BT & EE support England team and stand against racism

ITV got a lot of kudos for standing by Diversity after the dance group’s performance in support of Black Lives Matter (shown on ITV) drew a lot of haters. Now the broadcaster, with help from Uncommon, is showing its support ...

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The holiday’s over: Uncommon splits with On the Beach

Uncommon Creative Studio has split with on the Beach, the UK holiday company it has worked with since 2019. Together they created the high profile “Everything’s Better on the Beach” campaign, which included some memorable executions, notably “Someday,” which starred ...

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VCCP recruits a deputy chief strategy officer and global lead for Cadbury’s account

Clare Hutchinson is joining VCCP as deputy chief strategy officer with responsibility for day-to-day running of the Cadbury account. Her remit also includes driving the agency’s effectiveness profile, winning some awards and playing a part in VCCP’s already effective new ...

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Uncommon takes ITV’s ‘drama vs reality’ campaign to Love Island – in a helicopter, with machine guns

ITV’s Drama vs Reality campaign goes epic in this latest instalment, due to launch before Love Island on a night that isn’t disturbed by the drama-meets-reality entertainment provided by Euro 2020 football matches. In the drama corner, we have Richie ...

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