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Advertisers
Grey’s Wigglesworth replaces Atkin as C4 creative chief
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as…
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News
Anyone for a ‘Chreaster’ egg? Aldi mashes up the festivals
It’s only a couple of weeks until the Christmas ads start appearing, but the stores are already filling up with…
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News
Timotei launches ‘The Showercast’ podcast
The brand still feels like a blast from the past, but Timotei is valiantly trying to keep up with the…
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News
Virgin Voyages launches new ‘White Lotus’ inspired reality TV show
TV audiences are very susceptible to shows set in appealing destinations. Holidaymakers are still flocking to Sicily after the second…
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Advertisers
A life less ordinary? Pepsi Max challenges the status quo
Pepsi’s commitment to its global Thirsty for more platform hasn’t been terribly consistent. It’s too often eclipsed by showcase ads…
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News
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Here’s a good example of persevering with a campaign idea (or “brand platform” as it’s now known). AMV BBDO’s “Beyond…
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Advertisers
Uncommon brings the ‘great outdoors’ into urban spaces for WWF
In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing”…
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Advertisers
IPA Effectiveness Awards gives top prize to adam&eveDDB and McCain
adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness…
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Advertisers
Uncommon’s stress-inducing new campaign for EA Sports FC 25
EA Sports FC was arguably the biggest rebrand in history last year when it dropped the “FIFA” tag after parting…
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