Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

PepsiCo and Unilever continue basic supplies for Russians but cut big brands

Sanctions against Russia are a thorny moral issue, which PepsiCo and Unilever are navigating by continuing their supplies of basic goods that “ordinary” Russians need every day, while cutting their big brand presence. PepsiCo has dairy farms in Russia and ...

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Elvie celebrates ‘Smart Bodies’ in Mother’s new femtech ad

Femtech brand Elvie continues to blaze a trail for women with a new global campaign by Mother celebrating “smart tech for smart bodies” and launched, appropriately enough, on International Women’s Day. Joyfully showcasing the range of products, from breast pumps ...

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WPP is first to take a stand as Russian operations shut down

As war in Ukraine escalates, WPP is has concluded that retaining its presence in Russia “would be inconsistent with our values as a company,” the first ad holding company to do so. The group employs nearly 1,400 people across the ...

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Renault dares to discourage owners from driving its cars

This is a bold move from Renault and agency Publicis – an ad that advocates walking and cycling over driving. It shows the comings and goings of three different families as they bypass their shiny new Renault hybrids in favour ...

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AMV BBDO promotes new MD and new COO from within

After a couple of years of upheaval, AMV BBDO continues to rebuild its top team with the promotion of Carmen Vasile to managing director. In her new role, Vasile will continue to lead the Essity and Mars Petcare accounts globally, ...

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