Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

#Merry Different: it’s Channel 4’s first ever Christmas ad

Down at Holiday Mascot HQ, a row is brewing between the Tooth Fairy, the Easter Bunny, Cupid, the Halloween Ghost and the St Patrick’s Day Leprechaun, after an Elf announces that Santa is thinking of cancelling Christmas. They are set ...

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Remember me? Empty streets inspire Big Issue’s first appeal

The Big Issue has launched its first ever Christmas appeal, asking people to make one-off or regular donations to support the magazine and its vendors, who face an unprecedented period of hardship this winter. FCB Inferno’s film features Big Issue ...

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No going back: #TimeTo avoids a return to the “old normal”

Have we all got into terrible habits during lockdown? Mindshare’s Nick Emery and Jeffrey Toobin at the New Yorker both got fired for bad behaviour on Zoom calls, and it seems the rest of us are due a reminder of ...

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Mother London returns all furlough money to the government

It’s been a difficult year for redundancies (just ask the 6,000 Dentsu staff losing their jobs) and sadly there are bound to be more layoffs before the end of the year. Mother London, however, has made no redundancies in 2020 ...

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Burger King rebrands to ‘Burger Queen’ for Stevenage FC

Burger King won friends with its recent sponsorship of Stevenage FC, and a rebranding to “Burger Queen” for the women’s football team is making the fast food giant even more popular with the locals, and with FIFA 21 players around ...

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A boy’s tribute to Maradona soars high in the Argentinian sky

It’s a simple ad by Ogilvy Social.Lab in Amsterdam for soccer magazine Panenka, but it’s beautifully shot and captures the spirit of youth, football, and Argentinian legend Maradona. A boy attaches his much-loved football to a large bunch of balloons ...

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Publicis Groupe’s 2020 Christmas message is delivered by Michelle Obama, while Arthur & Maurice take it easy

Publicis Groupe’s traditional end-of-year video shows an overweight and under-groomed Arthur Sadoun and Maurice Levy lounging on the sofa in a messy office, eating junk food. Both are drinking from their own “I’m the boss” mug. The traditional seasonal message ...

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Samsung from Sid Lee Paris: speedy, secure and humorous

Samsung ads tend to be a little obscure, but Paris agency Sid Lee has created three straightforward, light-hearted product demonstrations that make Samsung Pay seem like a good idea, because it’s extra secure and you get rewards. They cover three ...

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Visa appoints Wieden+Kennedy and Publicis Groupe to ‘creative oversight’ of its $200m global business

After a post-lockdown global creative review which kicked off in July, Visa has appointed Wieden+Kennedy as its new creative agency, taking over the major $200m prize from long standing agency BBDO. Publicis Groupe holds on to a chunk of the ...

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