Sanctions against Russia are a thorny moral issue, which PepsiCo and Unilever are navigating by continuing their supplies of basic goods that “ordinary” Russians need every day, while cutting their big brand presence. PepsiCo has dairy farms in Russia and ...

Femtech brand Elvie continues to blaze a trail for women with a new global campaign by Mother celebrating “smart tech for smart bodies” and launched, appropriately enough, on International Women’s Day. Joyfully showcasing the range of products, from breast pumps ...

As war in Ukraine escalates, WPP is has concluded that retaining its presence in Russia “would be inconsistent with our values as a company,” the first ad holding company to do so. The group employs nearly 1,400 people across the ...

This is a bold move from Renault and agency Publicis – an ad that advocates walking and cycling over driving. It shows the comings and goings of three different families as they bypass their shiny new Renault hybrids in favour ...

Hats off to WPP CEO Mark Read for speaking at a WACL event on menopause in the workplace. The WPP CEO, keen to keep senior women on board, linked concerns around menopause in the workplace to the talent crisis. He ...

The USP for Galaxy’s new S22 phone is a camera with enhanced night mode, so Mother has joined forces with Glaswegian fashion designer and night club entrepreneur Charles Jeffrey to work on a dream-like ad for the launch. It features ...

Laura Jordan Bambach, Grey’s president and CCO, continues to beef up what she calls her “creative pirate ship” with the hiring of David Wigglesworth from Droga5 London as ECD. Since joining Grey in 2020, Jordan Bambach has worked hard to ...

To drum up custom for its first central London store (well, zone 2), Mother London has introduced some Ikea products into photos of Hammersmith’s best known landmarks — the bridge and the Apollo. Business was apparently brisk on opening day ...

After a couple of years of upheaval, AMV BBDO continues to rebuild its top team with the promotion of Carmen Vasile to managing director. In her new role, Vasile will continue to lead the Essity and Mars Petcare accounts globally, ...