Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

You & Mr Jones takes the taboo out of sweat for us all, in global Paralympics campaign for Unilever’s Sure

The Paralympians have been well and truly removed from their pedestal this year, what with Channel 4 knocking the “super” off “superhumans” and “wonderfully ordinary” from International Paralympics via adam&eveDDB. This “Watch me move” campaign for Unilever’s Sure, by You ...

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NHS uses scare tactics to get 16 & 17 year olds vaccinated

The government has been persuading 18 year olds to get vaccinated by talking about night clubs and living their best lives, but the ads targeting 16 and 17 year olds are altogether more gloomy, focusing on the debilitating effects of ...

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Omnicom Media Group’s deal with Australia’s Amplified Intelligence measures ads by attention, not views

Ad views have never been a very effective measure for marketers, given that they are really only about whether the ad has been viewable, not whether anyone was paying attention. Omnicom Media Group is attempting to rectify that by striking ...

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Publicis wins $600m Walmart US media planning and buying

Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m Walmart US media planning and buying account. The appointment sees the account move back to Publicis from WPP, and brings ...

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