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Advertisers
Channel 4 invites the nation to unite over the Bake Off
Bankable format shows are becoming increasingly important to broadcasters, and a big attraction for advertisers, as ITV2’s Love Island has…
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Advertisers
Deal or no deal, UK ad spend will keep rising says AA/WARC
UK adspend rose 4.2 per cent in the first quarter of 2019, according to the latest Advertising Association/WARC expenditure report.…
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FCB promotes Cannes creative hero but will that be enough?
Say what you like about Cannes, it has a powerful ability to make careers for advertising creatives: like an appearance…
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Condom brand Skyn takes a rocket to the moon
All this talk of rockets around the 50th anniversary of the moon landing has proved too much to resist for…
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The new Mini Electric comes with a money-back guarantee
You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the…
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We Are Pi wins global brand and strategy for Intersport
Dutch agency We Are Pi has been awarded the global account for France-based retailer, Intersport — which claims to be…
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MullenLowe’s Amazon Prime debut says ‘Epic can’t wait’
Amazon’s roster of agencies – and its advertising budget – seems to be getting bigger all the time. This is…
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Did Kevin bring home the BT bacon for Publicis Groupe?
BT has appointed Publicis Groupe to handle a brand relaunch campaign, after 23 years of working with AMV BBDO on…
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