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Ad Tech
VCCP launches digital CX agency Bernadette, starting in UK
It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations…
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Advertisers
Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am
A new Samsung ad by Ogilvy New York has been criticised by women’s running groups and campaigners for showing a…
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Ad Tech
The impact of Musk’s Twitter takeover on adland: Michael Richards of alan.agency
Elon Musk, the man with a wealth equivalent to the GDP of New Zealand and one of the most prominent…
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Advertisers
DentsuMB UK takes Asahi Super Dry ‘Beyond Expected’ – but what did we expect?
Asahi beer has a ring of the 90s to it – the Super Dry version was created in Japan in…
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Advertisers
The Romans march on into New York as ‘Mother Family’ expands in the US
New York is the next frontier for PR agency The Romans, which is opening up its first office outside the…
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Advertisers
Mother’s KFC wrap battle reinvents Colonel Sanders as a DJ
Colonel Sanders has appeared in many guises over recent years, but this is his first appearance as a DJ with…
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Publicis Groupe’s Le Truc collective hires more big hitters
A year into its launch, Publicis Groupe’s Le Truc – the New York based collective of 600 creatives, strategists and producers…
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Advertisers
Ikea and Mother get lively with ‘Let Play Unwind Your Mind’
Ikea’s take on wellbeing handily involves messing around with items available in-store. Ping pong, hopscotch and kitchen discos are the…
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Advertisers
VCCP’s first campaign for newly-merged Virgin Media O2
Only a couple of weeks after VCCP announced it had beaten adam&eveBBD to the merged Virgin Media-O2 business, a new…
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