Mother’s KFC wrap battle reinvents Colonel Sanders as a DJ

Colonel Sanders has appeared in many guises over recent years, but this is his first appearance as a DJ with a Frank Sidebottom-style puppet head.

Mother’s latest ad for KFC encourages people to switch lunch providers in a pastiche of mobile phone campaigns. The focus is on its wraps, which at £1.98 are 1p cheaper than rivals’ offerings — every penny counts these days.

Mostly, Mother is spreading joy with an over-the-top version of what a KFC wrap can do for your lunch hour.

MAA creative scale: 9


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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.