Matching Salt n Pepa’s 80s hit “Push It” with childbirth isn’t much of a stretch, strategy-wise, but this new Pampers spot from Saatchi & Saatchi London is done with style and gusto. Set in a maternity ward, it captures the ...

These are your worst VR fears realised: a desultory strip club where lonely punters in goggles watch a hologram pole dancing. Sid Lee Paris makes a very effective case for real, flesh-and-blood encounters with a beautiful, sad, and stylish film ...

Ogilvy & Mather’s much-trumpeted rebrand to plain Ogilvy is reminiscent of J Walter Thompson’s change to JWT in 2005. JWT lasted until 2014, when it reverted back to its original name. Either way, the official branding tweaks didn’t in themselves ...

Adidas’ World Cup ad is here, and it’s very different to the serious, hero-worshipping football ads of old. The mood of this new spot by 72andSunny Amsterdam is celebratory, as a roll call of 56 different sports and entertainment celebs ...

Love Island is back on ITV2, and the conversation remains as riveting as ever, with stationery supplies taking centre stage and one contestant asking, “What does ‘superficial’ mean?” But millennial and Gen Z audiences will no doubt be back in ...

The Advertising Standards Authority is having to fight its corner more and more these days, as the obesity crisis and #MeToo bring many of the issues facing society – and therefore advertising – into the spotlight. As the nation gets ...

All those people who dismissed 73 year-old Martin Sorrell as too old to start again are now eating their words. The energetic Sorrell began dropping hints about returning to the fray not long after he was forced out of WPP ...

Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day that Arthur Sadoun launched his much-vaunted new AI platform, Marcel, Havas has opened an AI innovation centre in Montreal called ...

“It was horrendous. Embarrassing for all of us. Like a punch in the face. Shame on us.” Two brave souls from JWT London got up on stage at the Creative Equals conference to share the humiliation of having the worst ...