After seven years with Publicis.Poke, Morrisons supermarket has decided to see what’s out there. This year’s Christmas advert centred on “Farmer Christmas” and wasn’t a standout offering, so maybe next year we will see the efforts of a new agency. ...
Read More »Nike’s ‘footballverse’ goes back to the future with all-star team
Whatever the politics of the World Cup, it’s always going to bring out the best in Nike and Wieden+Kennedy. This new “Footballverse” ad manipulates time and space to bring together a bunch of famous footballers, including Ronaldo, Mbappé, Ronaldinho, De ...
Read More »Louis Vuitton goes full bonkers luxury for Christmas 2022
This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that ...
Read More »Forget Qatar: Frito-Lay stokes controversy around 2026 World Cup with help from David Beckham
With Qatar posing a problem for advertisers, PepsiCo’s Frito-Lay seems to have leapfrogged 2022 and landed in the next World Cup, due to be held in the US and West Indies in June 2026. This spot makes light of the ...
Read More »Cadbury Secret Santa will post 120k chocolate bars for free
VCCP London and Cadbury have made an annual tradition out of their secret Santa Christmas promotion, and every year it seems to get more ambitious. For 2022, Cadbury is releasing chocolate bars every day – up to a total of ...
Read More »German supermarket Penny serves up a tough watch for Christmas, but it’s worth it
Christmas cheer is in short supply in Serviceplan’s latest “festive” epic for German supermarket Penny. The walls are crumbling and the fabric of society has broken down, but at least there is a glimmer of hope and a Christmas tree ...
Read More »MAA ad of the week: John Lewis gets Britain talking again
Somehow it seems that all’s right with the (ad) world when John Lewis pulls a classic Christmas campaign out of the bag and reclaims its place at the top of the tree. adam&eveDDB’s “The Beginner” uses some of the retailer’s ...
Read More »KFC says sorry for Kristallnacht chicken & cheese promotion
In this age of social media pile-ons, brands tend to be over-cautious about upsetting people, but it’s alarming how regularly they still seem to forget their heads entirely. Someone at KFC Germany thought it was a good idea to mark ...
Read More »Ex-Goldman Sachs exec is Digitas’ first chief growth officer
Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as corporate engagement officer. Hackett has since done shorter stints working at digital agencies Zone and Head, but it’s notable that ...
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