Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Morrisons announces four-strong shortlist as pitch gets underway

After seven years with Publicis.Poke, Morrisons supermarket has decided to see what’s out there. This year’s Christmas advert centred on “Farmer Christmas” and wasn’t a standout offering, so maybe next year we will see the efforts of a new agency. ...

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Nike’s ‘footballverse’ goes back to the future with all-star team

Whatever the politics of the World Cup, it’s always going to bring out the best in Nike and Wieden+Kennedy. This new “Footballverse” ad manipulates time and space to bring together a bunch of famous footballers, including Ronaldo, Mbappé, Ronaldinho, De ...

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Louis Vuitton goes full bonkers luxury for Christmas 2022

This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that ...

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Cadbury Secret Santa will post 120k chocolate bars for free

VCCP London and Cadbury have made an annual tradition out of their secret Santa Christmas promotion, and every year it seems to get more ambitious. For 2022, Cadbury is releasing chocolate bars every day – up to a total of ...

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MAA ad of the week: John Lewis gets Britain talking again

Somehow it seems that all’s right with the (ad) world when John Lewis pulls a classic Christmas campaign out of the bag and reclaims its place at the top of the tree. adam&eveDDB’s “The Beginner” uses some of the retailer’s ...

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KFC says sorry for Kristallnacht chicken & cheese promotion

In this age of social media pile-ons, brands tend to be over-cautious about upsetting people, but it’s alarming how regularly they still seem to forget their heads entirely. Someone at KFC Germany thought it was a good idea to mark ...

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Ex-Goldman Sachs exec is Digitas’ first chief growth officer

Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as corporate engagement officer. Hackett has since done shorter stints working at digital agencies Zone and Head, but it’s notable that ...

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