When asked, “Following the Russian invasion of Ukraine, in what ways do you think it is appropriate for companies and brands to respond?” an IPA survey found that Brits overwhelmingly thought that business had a role to play. There were ...
Read More »Ete Davis joins Dentsu as creative COO for UK and Europe
It was never going to be long before Ete Davis was snapped up. He quit his role as CEO of Engine in January, ahead of the £77.5m sale to Next 15 in March, and is now joining Dentsu as EMEA ...
Read More »Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools
As a mutual building society Nationwide takes its social purpose seriously, and this new campaign by VCCP celebrates a partnership with The Diana Award focused on an anti-bullying message. The film, set in a primary school, tells real life stories ...
Read More »Pro-war ‘Z’ symbol removed from Zurich Insurance branding
Since Russia invaded Ukraine, the letter “Z” has become a powerful and controversial symbol of Putin’s war, which clearly throws its presence as a brand icon for Zurich Insurance into question. Zurich, one of Europe’s biggest insurers, has removed the ...
Read More »Nosy neighbours have a field day in VCCP’s new ‘Open up’ campaign for Wickes
DIY chain Wickes is launching a big brand effort in a bid to keep hold of all the new customers it acquired in lockdowns over the last couple of years. VCCP has followed last year’s “Housebarrassment” ads with a new, ...
Read More »Wonderhood wishes us an ‘Unhappy Mother’s Day’ for Pregnant then Screwed
Fed up of the lack of affordable childcare, campaigning organisation Pregnant Then Screwed has teamed up with Wonderhood Studios to vent their frustration. The result is a series of Unhappy Mother’s Day cards which subvert the usual sugar-coated Mother’s Day ...
Read More »EasyJet rebrands for the ‘nextGen’ traveller in new campaign
This week a Boeing 737 crashed over China killing 132 people, and there have been lots of news stories about airport delays due to lack of staff. It’s not an easy time for the travel industry, but the dropping of ...
Read More »ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role
The Advertising Standards Authority and some of the biggest tech companies have announced the launch of a pilot scheme to look at extending the ASA’s role online. Called “Intermediary and Platform Principles,” the pilot will run for a year from ...
Read More »The Romans mix CBD with Faithless track ‘insomnia’ to help tired Brits get some sleep
Mother-backed PR agency The Romans has worked with 90s electronic band Faithless to remix their most famous track, Insomnia, as part of a sleep campaign for luxury CBD client, OTO. The new version of Insomnia is 27-minutes long, timed to ...
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