Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Katie Elliott is Mother London’s first MD since 2016

Mother London has promoted its head of new business to managing director. Katie Elliott is the first person to take on the role since Sara Tate stepped down in 2016, and only the second person ever to be MD at ...

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VCCP launches digital CX agency Bernadette, starting in UK

It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations of the day. The latest is a digital customer experience agency called Bernadette, named after the girl in their “girl ...

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Mother’s KFC wrap battle reinvents Colonel Sanders as a DJ

Colonel Sanders has appeared in many guises over recent years, but this is his first appearance as a DJ with a Frank Sidebottom-style puppet head. Mother’s latest ad for KFC encourages people to switch lunch providers in a pastiche of ...

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Publicis Groupe’s Le Truc collective hires more big hitters

A year into its launch, Publicis Groupe’s Le Truc – the New York based collective of 600 creatives, strategists and producers – is staffing up with three new senior hires who will be part of the permanent line-up, including Marcos Kotlhar, ...

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Ikea and Mother get lively with ‘Let Play Unwind Your Mind’

Ikea’s take on wellbeing handily involves messing around with items available in-store. Ping pong, hopscotch and kitchen discos are the new stress-relievers in this latest instalment of Mother’s “Wonderful Everyday” campaign, which promotes play as the best antidote to modern ...

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