Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

VCCP’s first campaign for newly-merged Virgin Media O2

Only a couple of weeks after VCCP announced it had beaten adam&eveBBD to the merged Virgin Media-O2 business, a new campaign called “Volt” is already on air. It mashes the broadband and mobile brands together via an energy bolt symbol, ...

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Jerry Buhlmann joins digital agency Dept as non exec chair

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and ...

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Publicis Groupe builds PLUS+ and wins £460m PepsiCo Media in China

Pepsico China appointed Publicis Groupe to handle media planning and buying across its biggest food and drink brands on the mainland: Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos. WPP’s Mindshare was the incumbent. Publicis Groupe again used ...

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KFC goes back to basics in Mother’s ‘first bite’ campaign

KFC dramatises the anticipation of that first bite of crispy chicken in Mother London’s latest effort, which goes back to brand basics in a campaign that is hoping to bring in new customers as well as appeal to existing ones. ...

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Making ‘worthy’ funny: Mother for Lumo and Rosa Paris for Greenweez

Lumo, the all-electric London to Edinburgh train operator, has appointed Mother London after a competitive pitch, and together they have created a new campaign that introduces the concept of ‘flight shame’ as a way to get people to ditch planes ...

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Paws appoints Matt Edwards’ BigSmall without a pitch

BigSmall, the agency founded a year ago by ex-WCRS CEO Matt Edwards, with former WCRS/Engine creative director, Tom Evans, and Ben Cleaver (Blue Marlin NY) has won the pan-European Paws pet care account without a pitch. A new TV, radio ...

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