Maxbo is Norway’s largest home improvement retailer, known not just for selling tools and materials but also providing workshops and expert guidance.
Agency Morgenstern has leant into Maxbo’s role as a trusted problem solver with a story about an otherwise model primary school pupil who has somehow developed a habit of using very bad language in the classroom. You can guess where this is going, but the story is told beautifully and with a light touch.
It’s sympathetic, entertaining, and says a lot about the brand.
MAA creative scale: 8
