Nothing’s going to stop Tesco in BBH’s defiant Christmas ad

Here we go again. It’s Christmas 2021 and with Covid still rife, who knows how it’s all going to turn out?

Tesco has tapped into that defiant feeling in many of us — that we are going to have a good time come what may — with a festive spot set to the stirring soundtrack of Queen’s “Don’t Stop Me Now.”

The popular (and rather uninspiring) theme for Christmas this year is that it’s all about spending time together, but BBH has come up with a zeitgeist-sharp take on this insight that resonates more convincingly.

Tesco did the same last year with the “No naughty list” ad, which let us all off the hook after Covid transgressions — looking back at that now it’s a hilariously accurate chronicle of the time.

It used to be that all the advertisers were trying to “to do a John Lewis” at Christmas, but now the best of them, like Tesco, are finding their own festive groove.

MAA creative scale: 8.5

You May Also Like

About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

One comment

  1. Avatar

    Are you serious? You are admiring an ad that is promoting discriminatory behaviour and will cost Tesco £millions in lost business.

Leave a Reply

Your email address will not be published. Required fields are marked *

*