Life in France, the capital especially, isn’t very oh là là at the moment with Covid running riot, especially if you’re a high end chocolate maker maybe. So credit Le Chocolat des Français and agency TBWA Paris for this dry montage of current French life.
Each different bar is a collaboration with an artist, it seems.
“Only keep the best of France” is the message. Oh for the opportunity.
MAA creative scale: 7.