Whisky advertising often defeats adland’s finest – recall a honker some years back from adam&eveDDB for Haig Club – but Crispin Porter Bogusky London has given The Glenlivet its best shot with this tale of the founder guarding his not-so-wee dram through the increasingly modern-looking ages.
‘Original by Tradition’ it seems.
Not entirely convinced but ‘A’ for effort.
MAA creative scale: 6.
Sometimes dispensing with the Scotsman is the way to go. From Saatchi in one of its manifestations I think.