And here’s Doc Morris’ contender for Xmas tear jerker

From Jung von Matt/SAGA in LA for pharmacy chain Doc Norris, directed by Sune Sorensen.

A senior citizen baffles his neighbours and relatives with a strange workout routine involving something heavy in the garden. Has the old boy lost the plot? Then the snow arrives..

Meanders a little maybe but makes port in the end.

Very restrained on the product mention from Doc Morris.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Owen Meanie!