Nice to see that Mother US has been awarded Campaign’s gong for global independent agency of the year. British agencies have generally struggled in the US, unable mostly to cope with the sheer scale of the Madison Avenue establishment (and the salaries they pay/paid.)
Wins included TripAdvisor’s global creative account, Sonic, the US’s largest drive-in restaurant chain and good old Wrangler.
Why is Wall posing with a duck? Because he’s at determinedly quirky Mother of course which has stuck to its quirky last (and remained independent) for 20 years or more.
As one of Campaign’s CMO judges said: “Admire Mother for their singular focus on who they are and what they do. Translates into strong business results. Too many agencies try to be everything for everyone and lose themselves in the process. This is not the case with Mother.”