Toe lickin’ good: KFC branded Crocs from W+K Portland really do smell of chicken

If it weren’t for Wieden + Kennedy Portland’s extremely classy ad starring South Korean artist and rapper MLMA, this collaboration between KFC and Crocs would seem like a new low in attention-grabbing stunts.

As it stands, it’s a compelling 60 seconds of film that makes the KFC joint seem very stylish — unlike the deep fried footwear, which could be yours for only $59.99. And apparently they really do smell of fried chicken.

MAA creative scale: 7

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