Toe lickin’ good: KFC branded Crocs from W+K Portland really do smell of chicken

If it weren’t for Wieden + Kennedy Portland’s extremely classy ad starring South Korean artist and rapper MLMA, this collaboration between KFC and Crocs would seem like a new low in attention-grabbing stunts.

As it stands, it’s a compelling 60 seconds of film that makes the KFC joint seem very stylish — unlike the deep fried footwear, which could be yours for only $59.99. And apparently they really do smell of fried chicken.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.