The World Wildlife Fund’s message will fall on receptive ears this Christmas – it could even make jaguars as popular as John Lewis’ “Edgar the Excitable” dragon.
Uncommon’s ad stars a young eco activist, and a jaguar in a burning rainforest. The WWF now calls itself an “environmental organisation,” and the idea is that by adopting a Jaguar we can adopt a better future.
Nils Leonard, co-founder of Uncommon, said: “The idea of animal adoption is one people are familiar with, but this is about understanding that you are adopting far more than just a jaguar or a panda, you are adopting a different future. For all of us. Because it’s all connected. Saving our wildlife is saving ourselves.”
MAA creative scale: 7