Mother Shanghai makes ten films to launch new Oppo phone

If you’ve ever wondered what Mother gets up to in China, here’s your answer.

The Shanghai agency has created a series of 10 animated films for the launch of a new smartphone, the Reno 2, which is made by Oppo, one of China’s most popular electronics brands.

Designed for social sharing, the films are all very different, bound together by a mission to entertain and a voiceover message stating that the Reno 2 is here.

Here are a couple of examples:

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.