TSB lines up five media agencies, Media Agency Group wins Qatar World Cup digital task

UK bank TSB has shortlisted Havas Media, Initiative Media, Blue449, the7stars and Goodstuff – an interesting mix of network and independent agencies – for its media account formerly held by Dentsu Aegis-owned Vizeum.

TSB marketing director Pete Markey says the bank “needs to go in a new direction.” The review is being handled by David Meikle’s How to Buy a Gorilla Company, which, as its name suggests perhaps, is doing things its way – being unusually candid about the pitch process.

At the same time another UK media indie Media Agency Group is handling a global digital campaign for the controversial FIFA World Cup Qatar 2022. Countries include the US, UK, Mexico and Germany. MAG has lined up a team of social media influencers from sport and photography, as you do these days.

MAG CEO John Kehoe says: “We are honoured to be involved in @roadto2022. It is a completely revolutionary way of launching an emblem and building awareness of the FIFA World Cup Qatar 2022 and the digital activity is already creating huge interest. It has been a wonderful opportunity to further utilise our expertise in destination marketing”.

This is an updated version of an earlier story.