Hyenas tell a dark tale in new Barnardo’s ad by FCB Inferno

Barnardo’s is best known as a children’s fostering and adoption charity, and has done some good work with FCB Inferno over the last few years.

This latest campaign raises awareness of their child mental health support services, and is inspired by the real life experiences of kids struggling with bullies, particularly on social media, represented here by hyenas.

Barnardo’s CEO Javed Khan, said: “Our aim was to bring to life the serious challenges faced by the children we support. Although the advert shows that bullying can be frightening, it also demonstrates that with safe spaces and specialist support, children can recover from trauma.”

Frazer Gibney, FCB Inferno CEO, said: “I am incredibly proud of the second wave of work we have created for Barnardo’s and I hope this work will raise better awareness of the life-changing work that Barnardo’s does for young people.”

MAA creative scale: 6.5

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.