From booty calls to f**k ups, 13Cabs will take the strain

Uber might be heading for world domination, but Australian taxi company 13Cabs is putting up a good fight with this entertaining series of ads that picks up on the everyday mishaps and adventures that might require a cab.

Agency Thinkerbell’s campaign positions 13Cabs as the “Official partner” for a host of situations, from urgent booty call to plain can’t be f***ked, from killer heels to drunken nights out. Who knows, 13Cabs (unlike Uber) might even turn up when they say they will?

MAA creative scale: 8.5. Most of them are only 15 seconds, and every one is worth a watch.