From booty calls to f**k ups, 13Cabs will take the strain

Uber might be heading for world domination, but Australian taxi company 13Cabs is putting up a good fight with this entertaining series of ads that picks up on the everyday mishaps and adventures that might require a cab.

Agency Thinkerbell’s campaign positions 13Cabs as the “Official partner” for a host of situations, from urgent booty call to plain can’t be f***ked, from killer heels to drunken nights out. Who knows, 13Cabs (unlike Uber) might even turn up when they say they will?

MAA creative scale: 8.5. Most of them are only 15 seconds, and every one is worth a watch.

You May Also Like

About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Leave a Reply

Your email address will not be published. Required fields are marked *

*