Pornhub cleans up our beaches with ‘Dirtiest Porn Ever’ film

The world really must be going to hell in a handcart if we are relying on the porn industry to save the environment.

But Pornhub has come to the rescue – ahead of many more “worthy” brands – with a film starring power porn couple Leolulu, which was shot on one of the world’s dirtiest beaches.

The stars are obscured by plastic rubbish, but a pair of dirt searchers cleans up as the video progresses, helping the audience gets a better view of the action and saving the planet at the same time. For every view, Pornhub will donate to Ocean Polymers, a charity that specialises in collecting and processing plastic waste from the oceans.

A Pornhub statement said: “We’re all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world’s shores each year, we could all stand to clean up our act.”

Ocean Polymers is clearly non-judgemental about where its funding comes from. Heather Wigglesworth, executive director and project and operations manager, said: “Whilst I’m sure for some it may not initially appear like the most obvious match for our project, we are thrilled that Pornhub has engaged with us and displayed a commitment to utilising their voice and reach for positive action. We are all part of the problem and must work together to find solutions. This is a brand with significant global reach spanning all demographics, so it is a very effective platform to raise awareness and support for the crisis we face in our oceans today. It would be great to see more companies of this size and stature taking the same responsibility with the audience they engage.”

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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