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Brazil’s creatives set out to get mad and even
Life as a creative isn’t all fun and games – or so we read – and to promote its 44th Annual and Festival in September Brazil’s Creative Club (Clube de Criação) is continuing with FCB Brazil’s ‘anger’ campaign (creatives are cross in Brazil these days too it seems.)
The idea being that “You get really mad (at clients mostly) until you get an idea that makes people go mad.”
The hell with collaborative working, it’s war out there.