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Skol lager chases vampire market in Brazil

Skol ‘lager’ first saw the light of day in the 1960s as an attempt to create a global beer brand – despite being the most ersatz of lagers.

Astonishingly it remains the biggest beer brand in Brazil, so I guess it’s changed a bit. Anyway F/Nazca Saatchi & Saatchi in Brazil (is that a new agency name?) has produced this bizarre winner. It’s very dark, by the way.

As my friend George Parker of Adscam fame points out: don’t Brazilian vampires converse in Portuguese? Or are they obsessed with winning ad awards?

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brazil f/nazca saatchi & saatchi George Parker skol

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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