Like many booze brands, Bombay Sapphire gin is struggling to find something it’s allowed to say – like drink this and you’ll be happy.
So it’s found itself a purpose – ‘Stir Creativity’ – which is as hard to argue with as it is to figure out it what it means.
AMV BBDO is in the chair for a $20m global campaign featuring three artists (it says here.)
How did this howler get through the door? If you’ve got nothing to say..
MAA creative scale: 0.5.
David Abbot must be spinning in his grave.
Cheers/George