Bombay Sapphire banks on pointless purpose

Like many booze brands, Bombay Sapphire gin is struggling to find something it’s allowed to say – like drink this and you’ll be happy.

So it’s found itself a purpose – ‘Stir Creativity’ – which is as hard to argue with as it is to figure out it what it means.

AMV BBDO is in the chair for a $20m global campaign featuring three artists (it says here.)

How did this howler get through the door? If you’ve got nothing to say..

MAA creative scale: 0.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. David Abbot must be spinning in his grave.