Nothing satisfies teenagers like a Snickers ice cream bar

Ice cream ads are usually filled with sunshine and happy days, but this ad for Snickers ice cream, by CLM BBDO in Paris, has a darker tinge.

In a gloomy sitting room, two nervous teenagers down a Snickers ice cream bar together. It’s intense but not in the erotic, Haagen Dazs style of old. Instead it’s more like real adolescent fumbling and it’s all over with very quickly.

The ad is launching first in Germany, then rolling out across Europe and into Russia and Australia.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.