Peter Crouch scores own goal for Carphone and AMV

It must have seemed a good idea to sign up the much-travelled footballer Peter Crouch – currently the star of his own podcast too – to demonstrate the ease of switching suppliers at Carphone Warehouse (well sometimes it’s easy.)

After all, Crouch has had a few football ones in his time – doubtless assisted by dad and manager (and former ad star) Bruce Crouch.

Agency AMV BBDO (Bruce’s old home) is usually good at these slice of life episodes.

Hmm. Stick to the day job(s) Peter.

MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. What are you talking about Stephen??? It’s a great advert! Funny, clever and gets the message across really well for CW. Far more enjoyable to watch than most of the drool that comes up everyday.

  2. I think it’s a very good and funny advert .Own goal why?

  3. Stephen Foster

    Just think they could have made a lot more of Peter Crouch – lots of hype around the ad but didn’t live up to it, in my humble..


    Where have I seen the young lady sales assistant before? Been racking my elderly brain for weeks. Please help.