Nationwide’s D-Day Memorial tribute is also a call to action

Nationwide is helping to raise money for a British memorial to the thousands of soldiers who sacrificed their lives 75 years ago at the D-Day landings.

It’s remarkable that there isn’t one already, and VCCP’s film should go some way towards putting that right. A montage of images is set against the surprise hit song, “The Shores of Normandy,” which is currently ahead of Ed Sheeran and Taylor Swift in the charts. It’s written and performed by Jim Radford, the youngest known surviving veteran from D-Day, who served as a galley boy aged 15 and is now a folk singer and activist. Radford originally wrote the song for the 25th anniversary of the Normandy landings.

Sara Bennison, chief marketing officer of Nationwide Building Society, said: “When we met Jim Radford we were so inspired by his song and the Normandy Memorial Trust’s mission that we wanted to do as much as we could to give their cause, and Jim’s voice, as broad an audience as possible.”

Nationwide is taking donations in all 650 branches this June and has also set up a text donation service.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.