Hungry for Love Island? Mother brings Uber Eats to the party

Uber Eats reportedly paid £5 million for its Love Island sponsorship, and Mother London is helping make the most of their money with this savvy series of idents.

You need to know all the tropes to get the jokes, but Love Island viewers will appreciate the wit, and Uber Eats has surely found its perfect target audience.

MAA creative scale: 9

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.