Robert De Niro’s waiting… to take over Warburton’s Bagels

Back in the 70s when Robert De Niro was making Mean Streets, Taxi Driver, and The Godfather: Part II, he could no way have imagined that he’d one day be selling bagels for Warburtons.

But in his later years, the star of Dirty Grandpa, The Intern and Meet the Fockers seems pretty comfortable with sending himself up and being paid handsomely for it.

Agency Engine has created an energetic storyline that mimics a mafia drama, with plot twists and threats of violence referencing many of the movies that that made De Niro so famous.

Warburtons’ chairman, Jonathan Warburton, also features in the ad. He’s clearly someone who likes to rub shoulders with the stars — Sylvester Stallone, Peter Kay and The Muppets have all appeared in Warburtons ads over the last few years — which no doubt makes life fun for Engine.

MAA creative scale: 6

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.