Adam&eve founder James Murphy: my Top Tips for Cannes

James Murphy is a co-founder of adam&eveDDB, the world’s most awarded creative agency of recent years.

Chicken Town for KFC. Hard to execute this brief without being clunky but Mother does what it does best here. Effortless confidence, crafted to perfection.

BillboardsBeyondBoarders. Standing up to the rising tide of bullies and dictators with a brilliantly simple, if sadly short-lived, use of tech.

Childish Gambino – This is America. Mesmeric film and stunning choreography taking on race, guns and police brutality.

Coal Drops Yard. Martin Parr and Droga5. Stunning graphics and design highlight the amazing Kings Cross development.

Shutterstock – Be on Fyre. Super simple parody pokes fun at influencer fakery

Skittles – Give up the Rainbow. Series of lovely animations. Because at Pride there’s only one rainbow that matters, Skittles have given theirs up.

Nike – Dream crazy. Powerful and principled message that lit up social media and prompted MAGA hatted flyover guys to light up their sneakers.

PS adam&eveDDB’s Campaign Against Living Miserably (CALM) – leading a movement against male suicide, the single biggest killer of men under 45 in the UK – won eight golds at this week’s One Show in New York. A banker for Cannes too (editor.)

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